Advocacy 2.0 Guide: Tools for Digital Advocacy

The Advocacy 2.0 Guide (Tools for Digital Advocacy) describes some of the best techniques and tools that digital activists – and others who wish to learn from this subject – can use as part of their online advocacy campaigns. While our previous guide (Blog for a Cause!) focused on the effective use of blogs as an advocacy tool, this guide will explore creative uses of other web 2.0 applications.

Our goal is to:

  • Aggregate web 2.0 tools for advocacy
  • Provide detailed instructions on how to use them
  • Highlight successful experiences of web 2.0 activism by local digital activists around the world.
  • Inspire other activists to adopt these strategies in ways that serve their specific goals and needs.

From “Geo-bombing” to “multi-blogging” and Twitter to “mash-ups”, we explore the field of digital advocacy, helping activists reach out to audiences they may never have reached before.

We are releasing the first from a serie of Advocacy 2.0 Guides that will show you how to use the web 2.0 as an advocacy tool:

Geo-bombing: YouTube + Google Earth

GeobombingGeo-bombing is one of the techniques that can be employed to enable more effective dissemination of your YouTube videos campaign through Google mapping applications like Google Maps and Google Earth. Now you can watch your geotagged videos inside Google Earth and Google Maps. Any geo-tagged YouTube video will show up when the Youtube layer of Google Earth/Maps is turned on [read more…]


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