DigiActive, an organization dedicated to helping the world's grassroots activists use digital technology, has just released The DigiActive Guide to Twitter for Activism. Following the recent protests in Moldova, the value of Twitter as a tool for digital activism is more prominent than ever. Yet in addition to bringing greater awareness to that tool, the hype surrounding Moldova revealed misunderstanding of the value of of Twitter for activism and, even though the realists responded strongly, there was not a stand-alone resource which clearly defined how Twitter could be used by activists. DigiActive hopes this guide will fill that void.
Click the cover image to download the guide (PDF format)
The guide provides a wealth of information on Twitter activism. It begins with an introduction to the platform (p. 5) and its terminology (p. 6) and then lays out five uses of Twitter for activists, each illustrated by a case study (p. 6-11). The guide then presents a step-by-step strategy for using Twitter for political and social change (p. 12) along with a list of do's and don'ts (p. 14) for campaigners. The guide ends with additional resources for Twitterers, such as applications that help you use Twitter (p. 16), further reading (p. 20), and even alternatives to Twitter (p. 18).
The guide was written by Andreas Jungherr, a master's candidate in political science at the University of Mainz in Germany, and was reviewed and improved by scholars, activists, and the DigiActive team, all for your reading enjoyment. Please respond with your feedback in the comments section below.
(cross-posted, with minor changes, from DigiActive.org)