In China, all conventional media outlets are under the direct leadership of Chinese Communist Party (CCP). A CCP secretary is planted in every media organization to oversee the content and give direction to the editors and reporters what to highlight and what to censor. Same arrangement would be introduced to the governing of micro-blogging platforms such as Sina and Tencents Weibo, according to the report from United Daily News [zh] on June 6, 2012.
The report said, after the Lunar Chinese New Year, the CCP propaganda department issued a notice to major Weibo portals including Sina, Tencents, NetEase, Sohu and etc. that soon after the real name registration implemented, the CCP would set up a division within these portals to oversee the content management. The party division will make sure orders from the propaganda department and state information office be effectively implemented. A special budget would be allocated for the control over micro-blogging platform.
A source told the United Daily News that the Weibo mobilization on train accident in Wenzhou, the anti PX chemical factory protest in Dalian and Wukan uprising has alerted the CCP. The CCP division in Weibo portal is to make instant decision on content filtering. With the implementation of real name registration, the police division will track information source and take crackdown action. In case of emergency, the CCP division will force the platforms to go offline, the report said.