Netflix is Coming to Cuba — But Will They Have Any Customers?

Yara Cinema in downtown Havana. Photo by Sandino235 via Wikimedia (CC BY-SA 2.5)

Yara Cinema in downtown Havana. Photo by Sandino235 via Wikimedia (CC BY-SA 2.5)

Netflix announced today that “people in Cuba with Internet connections and access to international payment methods will be able to subscribe to Netflix and instantly watch a curated selection of popular movies and TV shows.” The company seems unaware that even those Cubans who have Internet access do not have a strong enough connection to watch videos online. Nor do they have credit or debit cards to pay for service.

The required broadband connection speed for playing movies and TV shows through Netflix is 0.5 megabits per second and the recommended connection speed is 1.5 megabits per second. The University of Havana, for example, distributes 18 megabits per second among more than 6,000 student users each day. Yudivián Almeida, professor at the Faculty of Mathematics and Computer Sciences, told Global Voices that “it would be possible to watch Netflix after 6pm, when most of the students are not in the campus.”

Most colleges in Cuba manage access to Internet for students and professors by establishing limits to the amount of time they spend online, or the amount of information they download. For example, a professor can only download 80 MB of data in a month. With all that the Internet offers for university-level scholars, it is difficult to imagine that anyone in this position would use their Internet connection to watch half of an episode of a TV series once a month.

The most recent statistics provided by Cuba’s National Office of Statistics and Information, for the year 2013, reflect that only 26 percent of the Cuban population had access to an Internet service or a home network, which provides e-mail and permits the use of websites based in the country. This is one of the lowest Internet penetration rates in Latin America and the Caribbean. The survey also identified the existence of only 90 computers for every 1,000 inhabitants.

Internet access policy in Cuba privileges free usage in universities and research centers, but limits individual use to public access points with very high prices in comparison to the average income of citizens. One hour of Internet browsing costs $4.50 and only 60 cents if it is reduced to domestic-only navigation. Less than one percent of local residents have Internet connections in their homes, almost none of which are strong enough to support streaming or downloads of video files.

In order to use Netflix services, Cuban subscribers would also need access to what the company describes as “international payment methods”. But most Cubans do not have credit or debit cards and cannot use PayPal either. Barack Obama promised last December that US citizens would soon be able to use US-based credit cards on the island, as part of renewed relations between the two countries. But there has been no indication that the same will be true for Cubans any time soon.

Netflix co-founder and CEO Reed Hastings said “we are delighted to finally be able to offer Netflix to the people of Cuba, connecting them with stories they will love from all over the world.” But if they reach anyone at all, it will most likely be foreign tourists staying at high-end hotels on the island, which do have broadband Internet connections. 

Hastings also expects to be able to bring the work of Cuban filmmakers to Netflix’ global audience of over 57 million members. Although this component of Netflix’ announcement has received considerably less media attention, it may be the company's most realistic (and laudable) goal with respect to Cuba, at least for now.

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