Gaurav Mishra · May, 2009

Gaurav Mishra is the 2008-09 Yahoo! Fellow in International Values, Communications, Technology, and Global Internet at Georgetown University. As the Yahoo! Fellow, Gaurav is leading research on how social media is being used in BRIC countries (Brazil, Russia, India and China). Gaurav is also teaching a graduate course at Georgetown University on Social Media in Business, Development and Government.

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Latest posts by Gaurav Mishra from May, 2009

Digital Activism & the 4Cs Social Media Framework

  11 May 2009

The 4Cs form a hierarchy of what is possible with social media. As we move from Content to Collaboration to Community to Collective Intelligence, it becomes increasingly difficult to both observe these layers and activate them. Although I designed the 4Cs framework to explain how I see social media, I have also found it to be a useful tools to evaluate specific social media initiatives.

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