· May, 2009

Stories about Presentation from May, 2009

Digital Activism & the 4Cs Social Media Framework

  11 May 2009

The 4Cs form a hierarchy of what is possible with social media. As we move from Content to Collaboration to Community to Collective Intelligence, it becomes increasingly difficult to both observe these layers and activate them. Although I designed the 4Cs framework to explain how I see social media, I have also found it to be a useful tools to evaluate specific social media initiatives.