Increased use of Whatsapp, Skype, Viber and other mobile apps for calls in Ghana is decreasing the revenues made by telecommunication companies. There have been many calls to by telecommunications companies in Ghana asking the National Communications Authority to restrict subscribers from using the Internet for calls.
One such call recently went viral. In an article published by CitiFM Online, Chief Executive Officer of MTN Ghana, Ebenezer Twum Asante said:
In as much as Sim Boxing is illegal and we must all fight very hard to stop it, there is a much bigger issue with over the top calls generated through the internet media. So when you make a whatsapp call you are making the call through the internet and bypassing the traditional channel. If you compare that one to Sim Boxing, my position is OTT [over-the-top content] is more expensive. I think we must apply the same level of seriousness to OTT calls since it has a bigger revenue threats”.
The term “OTT” (Over-The-Top) describes Internet-based (typically third-party) applications that allow mobile phone users to communicate using messaging, voice and/or video over Internet protocol technology, rather than the more traditional methods of call and text over telephone networks. Skype, WhatsApp and Viber are among just a few examples of technologies that ride “on top” of a user's data plan, meaning that they typically cost less than (they're often free) similar services provided by a telecom operator.
Asante's statement stirred up a lot of discomfort among mobile phone and social media users in Ghana. Maximus Ametorgoh, a digital marketing lead and Managing Director for Pop Out, wondered how such a regulation would be implemented:
I don't understand this call for regulation of selected OTTs because they affect cellular calls… Government is expected to monitor the activities of these OTTs? How? What should the regulation entail?
Theo Acheampong, an economist, pointed out on his Facebook page that telecommunication companies needs to prepare to meet the disruptive technologies that are going to be developed to challenge the traditional way of making calls:
Our telcos are beginning to sound like sore losers. Why must Over-The-Top (OTT) calls made through social media networks such as WhatsApp be redirected through the traditional channels just for revenue making purposes? Isn't the cost of providing the service covered by the internet bundles consumers buy to access these apps and programmes; therefore, why must they pay an extra dime? Methinks the telcos need to smell the coffee because the traditional ‘voice game’ is over, and with it, the monopoly profits they used to make. It's all about data! Welcome to the world of disruptive technologies! The consumer is KING…
As a result of the social media uproar, Asante spoke to the media to clarify what he meant by regulating OTT calls. He said:
We have never mentioned anywhere that OTT should be banned. We do not stand for that, we are rather interested in all the things we need to do to expand internet usage including the medium of OTT. The only thing that we raised was around regulation. Regulation should not be equated to a ban. With regulation, all that we are saying is that, just as a company like MTN is regulated by the NCA, so should we also have all the OTTs; the major ones also regulated so that whatever you do on that platform it will be within the laws of Ghana.
In response to this call, the Minister for Communications, Dr. Edward Omane Boamah, who spoke at the World Telecommunication and Information Society Day in Accra assured Ghanaians that, the government is not considering any ban on internet calls. He stated that:
The other focus of today’s discussions is on OTT Services, of which there was a lot of media discussion last week. The reality of today’s telecommunication Industry is that consumers are in control. Consumers love innovation, flexibility, efficiency, comfort, and more often than not, low-cost alternatives and will always seek them out to enhance their livelihoods.
Our mandate should be to seek a balanced approach such that all stakeholders in this industry have their needs fulfilled. It is also imperative for us to learn from other countries and understand why they have or have not encouraged this trend of affairs.
But in all this, I wish to state emphatically that Government is not and has not in any way considered a ban on OTT services. We believe that as an emerging trend, the regulator, together with operators and consumers should find a middle ground which befits our peculiar situation.
To this end we wish to reiterate that we recognise the media as development partners and as such, we need your support in communicating accurate and verified messages to the public.
In a tweet posted by Joy FM, one of Ghana's most popular radio stations, indicated that:
The Ghana Investment Fund for Electronic Communications is backing calls for regulating internet call apps like WhatsApp. #JoySMS
— Joy 99.7 FM (@Joy997FM) May 18, 2016
Nene Odonkor (@nenedonkor) responded to the tweet saying:
— Nene Odonkor (@neneodonkor) May 18, 2016
Maxwell Atiah (@maxwell_atiah) pointed out the reason why there should not be a ban on the internet calls:
— atiah Maxwell (@maxwell_atiah) May 18, 2016
Many social media users are urging the telecommunication companies to develop innovative ideas and provide quality Internet services to boost their revenue instead of asking government to restrict Internet calls.