ARCHIVED: This guide was created in 2007 and hence reflects trends and popular approaches to advocacy from that period in time. We maintain this page on our site as an archive for readers interested in the history of online advocacy.
The Advocacy 2.0 Guide (Tools for Digital Advocacy) describes some of the best techniques and tools that digital activists – and others who wish to learn from this subject – can use as part of their online advocacy campaigns. While our previous guide (Blog for a Cause!) focused on the effective use of blogs as an advocacy tool, this guide will explore creative uses of other web 2.0 applications.
Our goal is to:
- Aggregate web 2.0 tools for advocacy
- Provide detailed instructions on how to use them
- Highlight successful experiences of web 2.0 activism by local digital activists around the world.
- Inspire other activists to adopt these strategies in ways that serve their specific goals and needs.
From “Geo-bombing” to “multi-blogging” and Twitter to “mash-ups”, we explore the field of digital advocacy, helping activists reach out to audiences they may never have reached before.