ARCHIVED: This guide was created in 2008 and hence reflects tools and tactics from that period in time. We maintain this page on our site as an archive for readers interested in the history of online advocacy.
Global Voices Advocacy is pleased to release its third Advocacy 2.0 Guide: SEO Tips for Advocacy Bloggers: How to Apply Search Engine Optimization to Grow Your Readership and Influence More People. The guide has been written by my friend and colleague, The Sudanese Thinker, a Global Voices author, an internet marketing and online business consultant, with an initial focus on SEO, and on managed 7-figure online properties.
The aim of the guide is to explain what search engine optimization is, its importance and how advocacy bloggers can use it to increase their traffic and readership and to influence the opinions of searchers. “This guide should not be taken as a comprehensive approach to SEO. It is written in a very simpliﬁed way so that even non-techies can ﬁnd it easy to follow and beneﬁt from.”:
Countless advocacy bloggers throughout the world blog their hearts out every day because they want to be heard and desire to create positive impact.
However, the reality is that for too many of us, it can be a frustrating experience.
After all, most individual blogs receive very little traffic. You write and publish, but hardly anyone reads what you have to say.
Hardly anyone comments.
The good news is, the situation doesn’t need to be this discouraging for bloggers who go through it.
This is where the guide you’re reading comes in. Its purpose is to explain what search engine optimization is, its importance and how advocacy bloggers can use it to:
- Increase their traffic and readership
- Influence the opinions of searchers
So, if you’re an advocacy blogger or wish to be one, buckle your seat belt and get ready, because you’re about to learn some simplified SEO tricks.
The Guide Summary:
- So, What Is SEO?
- Step #1 – Determine Your Blog’s Topics for SEO
- Step #2 – Keyword Research and Selection
- Step #3 – Using Keywords In Your Blog
- Step #4 – Building Links to Your Blog from Other Sites
- Closing Notes
SEO Tips for Advocacy Bloggers is available for download as a PDF file. You may need to install the free Adobe Acrobat Reader to view it.
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